FONT- a combination of digital and physical characters that share the same appearance with similar factors such as consistent style, weight, and size.
Psychology of fonts- human beings attach human characteristics towards inhumane things including the shapes and the letters we read. Therefore, the shape of the letters can evoke certain meanings.
The Basic Fonts
Arial- A bold and easily readable font that makes it the go to font for graphic designers but have built a reputation of being plain
Georgia-It has a feeling of friendliness while simultaneously establishing authority and has a classic style to it
Courier- By having a similar style to type writers, it brings a nostalgic and retro feeling to readers
Helvetica- Provides stability, professionalism, and efficiency
Times- Used in academic sense therefore having a style of tradition and history, and overall having trustworthy presence towards readers
Trebuchet- Showcases a modern friendliness that has a an artistic and energetic attitude while being read
Verdana- The simplicity of this font allows for a practical and stable readings
-In InDesign and photoshop there are a plethora of fonts that each evoke an unique feeling and it will allow me and my partner to experiment with the each style and how it contributes to the overall atmosphere we wanna exude
Looking at the effect that fonts have on readers in text briefs, I want one of a retro and bold feeling to grab readers attention while establishing a nostalgic emotion in readers.
links:
https://elements.envato.com/learn/the-psychology-of-fonts-fonts-that-evoke-emotion?srsltid=AfmBOooCpLDnnJJRa_Gz-4ry0hm_jI_Qb6jkmy_O0uJaH2pp8ZQLLd_n
https://logomakerr.ai/blog/arial-font-logo/
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